FreeWheel, Comcast’s advanced advertising unit, has tapped Soo Jin Oh for the newly created role of chief strategy officer.
Joining FreeWheel from Gamut where she served as president, Oh will be based in New York and report to FreeWheel general manager Mark McKee.
In announcing the new leadership role, FreeWheel said it created the position to help define and guide the company’s global strategic priorities. Taking on the CSO job means Oh will develop strategic plans, working closely with FreeWheel leadership, to support its long-term vision, boost business operations and build strong relationships within the advertising ecosystem.
“Soo Jin is renowned for building strong teams, spearheading media, data, revenue and technology strategies; and executing with measurable and impactful results to the business,” said McKee in a statement. “Her sharp mind, strong relationships and creative and strategic approaches as well as her commitment to employee development will be incredibly valuable to us. We look forward to working with her as FreeWheel continues to connect buyers and sellers within the new TV ecosystem and provide global technology solutions so both sides can achieve better results with ease, control and security.”
In her five years at Gamut, Oh quickly rose to the position of president, initially starting at the company as VP of client strategy & solutions. She also held roles of SVP and co-chief operating officer. Before Gamut, Oh was a leader for ad operations in multiple roles at Magnetic, IDG TechNetwork and DogTime Media. Oh started her career as an account manager at Google.
It’s the latest leadership news for FreeWheel, which made a trio of personnel changes over the summer including naming Katy Loria as its new U.S. chief revenue officer. At the same time Michael Lawlor was promoted to chief operations and service officer, while Chris Rouser was named as the new head of human resources.
In June the advertising technology unit launched new ID capabilities to bring a more cohesive picture to premium TV advertisers and publishers through interoperability of ID data across a variety of providers. Earlier that month FreeWheel announced a partnership with AMC Networks to introduce a fully self-service linear addressable solution, providing easier management for multi-screen campaigns.