Barbara Kraus

Barbara Kraus

Stories by Barbara Kraus

Kraus: Streaming media market competes for consumers' attention, dollars

Since the launch of Apple TV in 2007, the streaming media player industry has continued to grow, impacting the traditional pay-TV and video landscape along the way. Industry players now find themselves in a highly competitive environment, requiring continuous innovation and compelling value propositions to increase both their user base and market share.

Kraus: Winning the consumer through user interfaces

The user experience is becoming more and more critical for CE manufacturers, pay-TV providers, and content providers. In an era where virtually every device can stream the major content apps--Netflix, YouTube, Amazon Prime Instant Video, and others--a strong user experience can create compelling, competitive differentiation.