Mike’s curiosity led him into research, where he has worked in the telecom market research industry for nearly 20 years and as telecom blurred into entertainment over the last decade, so has the focus of much of the research Mike and his team has focused on with their clients. As this transition came about, KS&R formed an ‘Entercom’ team, under Mike’s leadership, to better support our industry leading partners. Mike has designed and led research across a number of quantitative and qualitative methodologies from tracking consumer behaviors, service packaging and pricing, concept testing, segmentation, and customer journey mapping; and research topics ranging from old school POTs (plain old telephone) to the latest in streaming and social video.
Mike holds a masters degree in public administration from the Maxwell School at Syracuse University and a bachelors in business administration and economics from the State University of New York at Oswego. Prior to entering the research world and joining KS&R, he served as an officer in the Army and NY Army National Guard. Mike is an avid outdoorsman and boater, a father of 4 and husband to Christina Bard for the past 17 years.