Verimatrix

Verimatrix
Verimatrix

Stories by Verimatrix

Security: The New Key Performance Indicator for Video Analytics

The value of audience measurement and behavioral data is growing rapidly as video service providers explore new ways to attract subscribers, increase revenue and differentiate from competitors. Knowing more about subscribers' habits and preferences in close to real-time enables providers to stand out in a highly competitive environment. Aggregated consumption and engagement data can also provide direction and valuable leverage in content licensing negotiations.