ABC has signed on for Nielsen's national out-of-home reporting service, giving ABC data and ratings for all content aired on the network live plus 7 days of time-shifted viewing.
ABC’s opt-in for the service comes after earlier this year Disney’s ESPN and ESPN2 became the first two networks across broadcast and cable to sign up for this opt-in syndicated service, according to Nielsen.
"We're pleased to see that Nielsen has built the capability to measure viewing of ABC's content away from home, whether consumers are enjoying our rich programming alone or with family and friends," said Cindy Davis, executive vice president of consumer experience for the Disney-ABC Television Group, in a statement. "We're looking forward to engaging our clients with a true reflection of viewership across all screens."
Nielsen’s combined in-home and out-of-home viewing data come from its National TV Ratings panel and the viewing away from the home caught by its Portable People Meter (PPM). Nielsen says the incremental viewership data picked up out of the home can help programmers during the media planning and buying process.
"We are excited to have ABC join the growing list of television clients who have decided to incorporate Nielsen's national out-of-home reporting into their business in order to benefit from the incremental audience lift that they will receive," said Peter Bradbury, managing director of Nielsen National TV Client Solutions, in a statement. "As viewing continues to fragment across screens and devices, Nielsen is working diligently to ensure we can offer the most comprehensive view of media consumption possible. Nielsen's National Out-of-Home Reporting Service is a key component of our measurement evolution and our plans to provide clients with flexible and powerful products that measure audiences regardless of where content is viewed."
The boost for Nielsen’s multiscreen metrics platform comes as the company is continuing to help build its capabilities around digital audience measurement.
Earlier this week, Nielsen announced that it will begin crediting video content distributed on Facebook, Hulu and YouTube in Digital Content Ratings, allowing participating TV and digital publisher clients to capture incremental viewing.