AIMS taking next steps after recent IP interop live production success


NEW YORK -- The Alliance of IP Media Solutions (AIMS) is less than one year out from its formation and founding member Imagine Communications is less than two months on from its first IP interoperability live production test. Now, Imagine’s Chief Product Officer Brick Eksten said the focus has shifted to the next steps.

AIMS, which is now up to about 50 vendors, ran through a number of private IP interoperability trials but IBC was the time to try it out in public.

“Everybody’s bugaboo, everybody’s elephant in the room, was that IP interoperability is OK for file and delivery but not for live production,” Eksten said. “So we said let’s do live production.”

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

The test included 23 vendors that were included in the live production ecosystem. The live environment that Imagine and AIMS helped setup with all the vendors was used as the IBC Live production facility throughout the show.

“The AIMS booth was just packed. I think it was a seminal moment for a lot of the customers because they saw it was real. It’s not just one vendor hooking their own stuff together. It’s all the major vendors hooked together, showing what live production can do.”

Eksten said that now that IP interoperability has been shown in practice, the focus now turns to configuration and management of systems. In essence, now that the vendors are interoperable, it’s become necessary to be able to operate them all together.

AIMS already had about 60 proofs of concept in the pipe and after IBC it added another 12. “And they’re all major. They’re not just people adding islands of functionality. They’re people looking at greenfield buildouts that are all IP.”

“By and large, people have accepted that it’s not only possible but probable that this is going to happen sooner than later and the next goal is how do I manage operations,” Eksten said.

Suggested Articles

Jo Kinsella, president of TVSquared, said some large ad agencies are struggling with cross-platform ad buys and are still using Excel spreadsheets.

Alan Wolk, co-founder and lead analyst at TV[R]EV, breaks down what you need to know about T-Mobile's vMVPD launch and Peacock's growth.

YouTube TV, Google’s live streaming TV service, ended the third quarter with more than 3 million subscribers.