Amazon, Samsung team for updated HDR10+ open standard

Samsung Smart TV
Samsung has tapped a number of partners to get HDR10+ up and running.

Samsung and Amazon Video are introducing HDR10+, an updated open standard using dynamic metadata for better contrast and colors on televisions.

HDR10+ adds Dynamic Tone Mapping to the existing HDR10 standard. The companies say it’s an upgrade over HDR10’s static metadata which doesn’t adjust or optimize images during playback for varying brightness levels.

HDR10+ will let HDR TVs adjust brightness levels on a scene-by-scene or even frame-by-frame basis, according to Samsung.

RELATED: HLG, Advanced HDR and the long road ahead for HDR broadcasts in the U.S.

All of Samsung’s 2017 UHD TVs already support HDR10+ and, later this year, Samsung’s 2016 UHD TVs will gain HDR10+ support through a firmware update.

Amazon Video said it is the first streaming service provider to begin development of the HDR10+ standard for its audiences. Back in May 2015, Samsung and Amazon Video worked together on content for the HDR10 open standard.

“As an advanced HDR10 technology, HDR10+ offers an unparalleled HDR viewing experience—vivid picture, better contrast and accurate colors—that brings HDR video to life,” said Kyoungwon Lim, vice president of Visual Display Division at Samsung Electronics, in a statement. “We’re excited to work with world-class industry partners, including Amazon Video, to bring more amazing HDR content directly to our 2017 UHD TVs, including our QLED TV lineup.”

“Together with Samsung, we are excited to offer customers an enhanced viewing experience on a broad range of devices,” said Greg Hart, vice president of Amazon Video worldwide, in a statement. “At Amazon, we are constantly innovating on behalf of customers and are thrilled to be the first streaming service provider to work with Samsung to make HDR10+ available on Prime Video globally later this year.”

Samsung has tapped a number of partners to get HDR10+ up and running, including Colorfront to improve HDR10+ workflows for creative post-production, and MulticoreWare to complete the integration of HDR10+ support in the x265 High Efficiency Video Coding (HEVC).