Brightcove, Evergent partner on IPTV, OTT solution for broadcasters

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A new collaboration combines Brightcove’s cloud-based video platform solutions with Evergent’s cloud-based service management solutions.

Brightcove and Evergent Technologies are combining their efforts to offer OTT and IPTV video services for broadcasters and operators. The collaboration will combine Brightcove’s cloud-based video platform solutions with Evergent’s cloud-based service management solutions.

“We are excited to add Evergent to Brightcove’s ecosystem,” said Anil Jain, executive vice president and general manager of Brightcove’s Media Business, in a statement. “Our collaboration with Evergent will extend both companies’ ability to provide sophisticated solutions to leading media companies looking to deliver global, direct-to-consumer subscription offerings.”

“OTT is rapidly becoming a strategic imperative for mobile carriers, broadband providers, cable operators, broadcasters, and content owners,” says Evergent CEO Vijay Sajja. “Companies around the world are looking to Brightcove and Evergent for an enterprise-class, end-to-end solution to support them as they launch new OTT services.”

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RELATED: Brightcove, Vidyard, Kaltura beat out IBM, Ooyala on enterprise online video platform study

The new partnership comes for Brightcove as the platform provider was recently highlighted by research firm Forrester, which placed Brightcove ahead of providers like IBM and Ooyala in terms of ability to support sales and marketing efforts in the enterprise segment.

Brightcove scored highest among OVPs including Adobe, Invodo, Kaltura, Qumu, uStudio and Vidyard, but Forrester said that Brightcove still “needs to improve interactivity.” The report also noted that some of Brightcove’s customers feel they are “stuck using its old Flash-based player” and urged the provider to speed deployment of HTML5.

While the Evergent deal should help keep Brightcove ahead of its competitors in some areas, it will have a limited reach for the time being. Brightcove and Evergent have announced their partnership with initial customers in the APAC region and made no mention of customers in major OTT markets like the U.S. and Europe.

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