CBS scores record All Access sign-ups from 'Star Trek' premiere

Putting a high-profile show exclusively on All Access is part of CBS’s plan to attract subscribers to the service.

CBS says it saw a record number of new subscribers sign up for its All Access streaming service because of last weekend’s premiere of “Star Trek: Discovery.”

CBS didn’t offer specific totals, but it did say that new sign-ups broke the previous record set around the 2017 Grammy Awards.

CBS said the subscriber boost came amid the best ever month and week for sign-ups on All Access amid the beginning of the NFL season, the finale for “Big Brother” and the show’s corresponding live feeds.


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

RELATED: At a reported $8M per episode, CBS lays out Sunday launch plans for 'Star Trek: Discovery'

Marc DeBevoise, the president and COO of CBS Interactive, recently said that putting a high-profile show exclusively on All Access is part of CBS’s plan to attract subscribers to the service.

“We hope it’s a watershed [moment] for the service,” DeBevoise told Adweek.

In February, CBS CEO Les Moonves reportedly told an audience at an event at UCLA that All Access had reached 1.5 million subscribers and that Showtime OTT was not far behind it.

CBS has set a goal of attracting 8 million subscribers combined for both services by 2020. During the company’s earnings call in August, Moonves said that the services were due to reach the halfway mark by the end of the year.

“At the same time, our in-house over-the-top subscription services, CBS All Access and Showtime OTT, continue to grow beyond our expectations and are on track to surpass a combined four million subscribers by the end of 2017,” said CBS CEO Les Moonves in a statement (PDF).

Suggested Articles

Disney today said that Disney+, the company’s long-awaited streaming video service that launched on Tuesday, already has 10 million sign-ups.

5G networks coming online along with new streaming video game services will cause an explosion in cloud gaming over the next few years.

Virtual MVPD Sling TV has launched on Facebook’s Portal TV.