CBS says it saw a record number of new subscribers sign up for its All Access streaming service because of last weekend’s premiere of “Star Trek: Discovery.”
CBS didn’t offer specific totals, but it did say that new sign-ups broke the previous record set around the 2017 Grammy Awards.
CBS said the subscriber boost came amid the best ever month and week for sign-ups on All Access amid the beginning of the NFL season, the finale for “Big Brother” and the show’s corresponding live feeds.
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Marc DeBevoise, the president and COO of CBS Interactive, recently said that putting a high-profile show exclusively on All Access is part of CBS’s plan to attract subscribers to the service.
“We hope it’s a watershed [moment] for the service,” DeBevoise told Adweek.
In February, CBS CEO Les Moonves reportedly told an audience at an event at UCLA that All Access had reached 1.5 million subscribers and that Showtime OTT was not far behind it.
CBS has set a goal of attracting 8 million subscribers combined for both services by 2020. During the company’s earnings call in August, Moonves said that the services were due to reach the halfway mark by the end of the year.
“At the same time, our in-house over-the-top subscription services, CBS All Access and Showtime OTT, continue to grow beyond our expectations and are on track to surpass a combined four million subscribers by the end of 2017,” said CBS CEO Les Moonves in a statement (PDF).