CBS shuffles ad sales team, bumps Ross up to CRO


CBS said it is "repositioning its advertising sales organization for the multiplatform future" by moving a number of executives to new positions.

Jo Ann Ross, the head of CBS Television Network sales since 2002, has been promoted to president and chief revenue officer for CBS. Ross will still be running the network sales team.

David Lawenda, previously the head of U.S. and global marketing solutions at Facebook, was named executive vice president of digital sales and sales strategy, and will report to Ross.

Lawenda will oversee CBS’ digital advertising sales business and multiplatform sales strategy.

“We have a tremendous opportunity to grow CBS’ advertising revenue by working with clients to realize value from every impression across all platforms,” said CBS Chairman and CEO Leslie Moonves in a statement. “This new structure, headed by the incomparable Jo Ann Ross, is the most advantageous way to achieve that goal. I am also pleased to have David Lawenda join the best ad sales team in the business to help accelerate our multiplatform sales effort with his remarkable linear and digital experience. This is the right team and the right structure to position CBS for maximum growth as viewer habits continue to change.”

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Dave Morris, who previously served as chief revenue officer for CBS Interactive, has been given an expanded role as executive vice president of advanced advertising and client partnerships.

“Multiplatform viewing is now the standard, so it’s crucial that we have a revenue structure that takes full advantage of the many opportunities that owning both the #1 television Network and one of the largest U.S. internet companies affords CBS,” said Jim Lanzone, chief digital officer at CBS Corporation and CEO of CBS Interactive, in a statement. “Our leading digital brands and OTT services are key parts of CBS’ overall content portfolio, and today’s announcement ensures that we will take an even more collaborative approach to growing them with our advertisers.”