CBS signed a deal that will add some Meredith affiliates to Hulu’s upcoming live TV service.
The affiliates included are WGCL in Atlanta, KPHO in Phoenix, KCTV in Kansas City, Missouri, and WNEM in Flint, Michigan, serving a combined 5.5 million households.
The deal for Hulu’s live TV service comes as part of a larger agreement that renews the CBS affiliations and also renews distribution agreements for CBS All Access for the four stations.
"We are a longtime proud partner of Meredith, and this agreement will benefit both companies in the near and long-term," said Ray Hopkins, president of network distribution for the CBS Television Network, in a statement. "We are pleased that in extending this deal and committing to certain new and future digital distribution opportunities, Meredith recognizes the value that CBS' hit programming brings to their business and, most importantly, the viewers in each market."
"We are happy to extend our affiliation agreement with CBS in these four key markets and further our relationship with CBS on certain digital opportunities," said Paul Karpowicz, president of Meredith's Local Media Group, in a statement.
As part of the deal, Meredith has agreed to participate in “certain of the CBS Television Network's future new entrant digital distribution deals by all seven Meredith owned-and-operated CBS affiliates.”
That statement seems to cover CBS’s potential distribution deal with DirecTV Now, which is reportedly still in the discussion phase.
Earlier this month, Hulu CEO Mike Hopkins confirmed that CBS had signed an agreement to join Hulu’s service.
For Meredith, the CBS deal comes as the broadcast group is reporting what it calls record revenues during its second quarter. The company reported total revenues up 9% to $443 million, and total advertising revenues up 11% to $267 million, both representing all-time quarterly highs. The company’s broadcast revenue jumped a whopping 31% to $183 million.