CBS will begin selling CBS All Access and Showtime OTT together soon, said CBS CEO Les Moonves during Thursday’s earnings call.
The broadcaster has yet to decide on a price point for bundling the two products. CBS All Access currently sells for $5.99 per month ($9.99 ad-free) and Showtime OTT sells for $10.99 per month.
But Moonves seemed excited by the prospects of marketing the two products together, particularly as the online network is on the cusp of offering two high-profile original series.
“As we head into the spring and have Star Trek and Twin Peaks coming out on those competing platforms, how great will it be looking forward to be able to market them together at a slight discount if you buy them both, but that's part of our intent,” Moonves said, according to a Seeking Alpha transcript.
Looking ahead, Moonves said that owning CBS Television Networks will give CBS a chance to directly promote both products and said that his company has a lot of “exciting marketing plans” for All Access and Showtime OTT.
During yesterday’s call, CBS said that CBS All Access and Showtime OTT continue to be increasingly significant contributors to revenue and profit growth for the broadcaster.
At last count, All Access and Showtime OTT had each racked up about 1 million subscribers. CBS has stated its goal is to grow the total subscriber base for both services to 8 million by 2020.
When asked if subscriber growth for those services had retained momentum or tapered off since they hit the 1 million mark, CBS COO Joe Ianniello said that subscriber growth for those platforms is tied directly to new content releases.
“So that's what's really driving the subscribers. Every time we put new content up there, audience seems to find it and subscribe,” Ianniello said.