Complex and Fuse Media launch content, ad sales sharing agreement

"First We Feast" with host Sean Evans (pictured with guest Ricky Gervais on right) airs on Complex Networks. (Complex)

Complex Networks and Fuse Media are teaming up for a joint content and advertising partnership covering the companies’ linear and digital platforms.

The companies did not disclose the financial terms of the deal.

Complex add its short form digital series to Fuse’s 24/7 cable network as a programming block, marking the first time Complex content is showing up on linear television. Both Fuse and Complex Networks will cross-promote the programming, which will be available in an exclusive window on Fuse television, VOD and authenticated platforms and then distributed across Fuse digital networks, according to a news release.

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On Fuse Media’s end, it will create Fuse-branded original short form content based on network series and upcoming digital productions for distribution on Complex Networks platforms.

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"This alliance is an organic extension of our brand and with Fuse, we have identified a truly like-minded partner interested in offering both the audience and the advertising community the untraditional and unexpected,” said Rich Antoniello, CEO of Complex Networks, in a statement. "Complex is a culture and a lifestyle, not just a destination or a platform for content—so any extensions of the brand outside our massive digital footprint had to be well thought out and needed to feel very Complex in their execution. Fuse understands that mission and together we will innovate on ad sales initiatives that bring incredible added value to advertisers looking for scale and a fresh and differentiated way to reach discerning millennial audiences."

“With Complex we couldn’t have found a better partner to make 1+1=3. By combining our complementary strengths and platforms, we can deliver unparalleled value to viewers, advertisers and distributors through our innovative collaboration,” said Fuse Media CEO Michael Schwimmer in a statement. "Fuse Media will continue to expand our approach to reaching our valuable audience with highly engaging content across every relevant platform and the Complex partnership is a great step for us in this journey.”

Fuse Media is independently owned and Complex Networks is a joint venture between Hearst and Verizon.

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