Discovery Communications recently announced that it had hired Rebecca Howard to lead strategy, programming and production for its Discovery VR brand portfolio. She’ll also be pushing social initiatives and partnerships alongside Discovery’s U.S. networks leadership.
She’ll be reporting to Karen Leever, general manager of Discovery Digital Media
“I am thrilled to have her join the team, and look forward to seeing her passion for connecting new technologies and engaging content to create best-in-class digital experiences across Discovery’s first-mover VR and digital platforms,” said Leever in a statement.
Before officially joining Discovery, Howard had previously served as a strategic virtual reality adviser for the company. She also previously worked as general manager of video for the New York Times, head of development for the AOL/Huffington Post group, and vice president of production for Fox Digital Studios at 20th Century Fox.
“Discovery has a steadfast commitment to continually finding new, innovative ways to engage audiences, and as first movers in virtual reality, I’m looking forward to working across the company’s award-winning portfolio to drive this mission forward as new innovative mediums like VR are rapidly changing the media landscape,” added Howard.
According to Discovery, Discovery VR has surpassed two million downloads and reached 100 million views across multiple platforms since its launch in August 2015. The division has produced more than 130 VR experiences that expand on network shows and include standalone videos.
VR content produced by Discovery VR includes accompanying content for events like Shark Week and shows including Deadliest Catch as well as short highlights from programs including the Puppy Bowl.