Gracenote, the metadata company recently acquired from Tribune Media by Nielsen, is launching new multiplatform entertainment data products.
The new products include global data on video, music and sports.
Gracenote’s new Video Data assembles TV and movie metadata into a single API and provides “hyperlocal delivery” of regionally relevant movie and TV show data based on the market and standardized data structure and IDs to support cross-media linking and features including voice-search and personalized recommendations.
The Sports Data product combines live scores, statistics and editorial content with Gracenote TV schedules to drive increased engagement during live sports broadcasts. It can also use real-time sports data to automatically extend DVR recordings and create highlight reels.
"The lines that once delineated providers of TV, movies, music and other forms of digital media are blurring," said Rich Cusick, chief product officer for Gracenote, in a statement. "When we set out three years ago to create the world's largest entertainment data company, our goal was to deliver a single data set with persistent IDs to drive entirely new cross-media experiences. These new metadata products represent the biggest evolution in the history of our business and will help our customers dream up and deliver innovative entertainment experiences and establish new business models—all powered by Gracenote data."
The new capabilities for Gracenote come just weeks after Nielsen announced it had finalized its acquisition of the company.
Nielsen says that Gracenote’s capabilities will give Nielsen deeper analytics on consumer behavior and offer new views of audience engagement from discovery to consumption. Nielsen will integrate Gracenote’s metadata into its Total Audience measurement framework, and Gracenote's long-term client relationships across TV, audio, sports and auto will be “further amplified through Nielsen's global reach and position as the leader in audience measurement and intelligence.”
"Bringing Gracenote under the Nielsen umbrella creates an industry-leading media discovery, metadata and measurement business strongly positioned as the market shifts to greater personalization," said Karthik Rao, president of Expanded Verticals at Nielsen, in a statement. "This acquisition combines Nielsen's audience measurement and analytics with Gracenote's data and technology, providing clients with deeper resources to capture consumer engagement across the evolving content ecosystem."