Hearst taps former Twitter exec as chief digital content officer

Andrew Fitzgerald delivers a TED Talk in 2014. Image: YouTube

Hearst Television is appointing former Twitter exec Andrew Fitzgerald as chief digital content officer.

Hearst created the position for Fitzgerald so he work with the digital teams at the Hearst Television stations to “produce and distribute content on multiple digital platforms.” Fitzgerald comes to Hearst after five years at Twitter including a stint as the company’s director of curation.

Fitzgerald will report to Roger Keating, Hearst Television chief strategy and business development officer.

“We are very excited to have someone of Andrew’s accomplished digital media background to lead the expansion of Hearst Television’s digital content,” said Jordan Wertlieb, president of Hearst Television, in a statement. “Andrew is a digital native executive and he will be an exceptional addition to Hearst Television’s extraordinary team.”

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“Digital publishers recognize that their content must be widely available on social platforms to have the broadest reach,” said Keating in a statement. “Andrew understands how to work with these platforms, where more and more consumers are venturing for their news and information. Andrew is an ideal addition to our team to help ensure the excellent journalism produced by Hearst Television connects with the widest audience possible on all platforms and screens.”

“Helping to connect the great work of Hearst Television’s journalists to nationwide audiences across digital platforms will be an incredible opportunity to provide crucial perspectives to our national conversation,” said Fitzgerald in a statement. “The most exciting work in journalism is happening in local news, and no one is better positioned to innovate in this space than Hearst Television.”

Fitzgerald will work out of Hearst Television’s New York City headquarters.

While at Twitter, Fitzgerald helped develop the Moments tab, which the social media giant recently replaced with Explore. He also served as interim head of news partnerships, overseeing Twitter’s relationships with some 30 news organizations, according to a news release.

Before Twitter, Fitzgerald worked on the social media show "The Stream" for Al Jazeera English, and led the citizen journalism program "Collective Journalism" for short-form documentary network Current TV.