NAB New York tradeshow offers ‘tailored, focused’ forum for content creation

(Wikimedia Commons) NAB members will converge this week at Javits Convention Center, New York City.
Ben Munson

NAB Show New York stands out from the NAB’s large annual show in Las Vegas in more ways than just size and scope.

Chris Brown, executive vice president of Conventions and Business Operations at NAB, said while NAB’s big show leaves no industry stone unturned, NAB NY zooms in tight on content creation.

“There is virtually no segment of the media and entertainment business that is not covered at NAB Show in Las Vegas,” Brown told FierceBroadcasting. “NAB Show New York is more tailored, focused heavily on content creation, less so on the distribution end.”

The NAB in 2013 bought the show, which was formerly known as the Content and Communications World (CCW), featuring SATCON. By 2015, NAB had rebranded the event as NAB Show New York to “leverage the strength and penetration of NAB Show, while adding breadth and value to the event for an enhanced attendee and exhibitor experience,” NAB said. Last year, the event drew about 7,200 attendees.

“The size of the event is dictated by any number of factors, and offers unique advantages,” Brown said. “The smaller scale of the show allows participants to efficiently focus attention and get in-depth on products, companies and trends.”

Brown also said that location is another, possibly key difference for NAB Show New York, in that it reflects the media community that lives and works in New York, the Northeast region and up and down the East Coast.

“There is a powerful mix of media, production, advertising, and digital brands, all concentrated in this region. So much of what is shaping media content and business models today -- and will be into the future -- is determined by these companies,” said Brown.

This year’s show, which runs Nov. 9-10, features a slate of programs and sessions geared toward live streaming, ATSC 3.0 and the IP transition, production and post-production, and satellite communications.

Highlights include Bob Gruters, Facebook's U.S. group lead for tech/telco, entertainment, restaurants and multicultural; and Today Show host Al Roker, who’ll be discussing Roker Media.

In addition, Mark Chapman, managing director for Accenture Strategy; Jack Abernathy from Fox News Networks; Pat LaPlatney, president and CEO for Raycom Media; David Smith, CEO for Sinclair Broadcast Group; and Perry Sook, CEO for Nexstar Broadcasting, will be on hand for the TV2020 portion of the conference.

Check out the full lineup on NAB Show New York's website.

For FierceBroadcasting, this will be the first major broadcasting tradeshow since our launch in October. I’ll be at the show, providing daily updates and coverage of the big events, news and technology on display. Follow FierceBroadcasting and yours truly on Twitter for the latest and sign up for our newsletter to get the news you need delivered to your inbox. Hope to see you there! --Ben

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