NBA to start offering live VR game streams a la carte

NextVR camera
Fans will be able to pay $7 per game each time they want a VR stream, instead of needing to pay $200 for an NBA League Pass TV subscription. (NextVR)

The NBA will open up virtual reality livestreams of games on an a la carte basis.

According to Engadget, that means fans will be able to pay $7 per game each time they want a VR stream, instead of needing to pay $200 for an NBA League Pass TV subscription.

The new offering will begin Feb. 23 and, as the report points out, the $7 rate in an introductory price so the cost of streaming live VR on a per-game basis could go up in the future.

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

RELATED: NBA, NextVR to livestream weekly NBA games in VR

The change in pricing comes just months after NBA Digital and NextVR announced an agreement to expand VR livestreaming to one NBA game a week.

The new deal began with the Oct. 27 matchup between the Sacramento Kings and the San Antonio Spurs at the Golden 1 Center, with that game available to all as free VR livestream as part of a free trial of NBA League Pass.

The NBA’s and NextVR’s broadcasts are “fully produced with dedicated announcers, multiple unmanned camera angles and optimized graphics,” and include in-venue entertainment, behind-the-scenes footage from the arena and VR-specific commentary during breaks.

RELATED: Comcast-backed NextVR signs deal with Live Nation to stream hundreds of concerts in virtual reality

The deal with NBA Digital for this season comes after last year NextVR and Turner Sports partnered on a live virtual reality broadcast of an opening night between the Golden State Warriors and the New Orleans Pelicans at Oracle Arena.

NextVR has been working with other sports on VR broadcasts. At this year’s PGA U.S. Open, NextVR set up cameras on holes nine, 17 and 18, and had the option to move the cameras to capture video at holes 10 and 12 as well.

This year, NextVR will also be offering free VR highlights from the NBA All-Star Game events including the Slam Dunk Contest, the 3-Point Contest and the game itself.

Suggested Articles

Jo Kinsella, president of TVSquared, said some large ad agencies are struggling with cross-platform ad buys and are still using Excel spreadsheets.

Disney+ introduced a new sharing capability on its mobile apps that lets subscribers share Disney+ content via messenger apps or out to social.

Locast, a free streaming app for local broadcast television, said it now has more than 1.7 million users as it expands its footprint.