The NBA will open up virtual reality livestreams of games on an a la carte basis.
According to Engadget, that means fans will be able to pay $7 per game each time they want a VR stream, instead of needing to pay $200 for an NBA League Pass TV subscription.
The new offering will begin Feb. 23 and, as the report points out, the $7 rate in an introductory price so the cost of streaming live VR on a per-game basis could go up in the future.
The change in pricing comes just months after NBA Digital and NextVR announced an agreement to expand VR livestreaming to one NBA game a week.
The new deal began with the Oct. 27 matchup between the Sacramento Kings and the San Antonio Spurs at the Golden 1 Center, with that game available to all as free VR livestream as part of a free trial of NBA League Pass.
The NBA’s and NextVR’s broadcasts are “fully produced with dedicated announcers, multiple unmanned camera angles and optimized graphics,” and include in-venue entertainment, behind-the-scenes footage from the arena and VR-specific commentary during breaks.
The deal with NBA Digital for this season comes after last year NextVR and Turner Sports partnered on a live virtual reality broadcast of an opening night between the Golden State Warriors and the New Orleans Pelicans at Oracle Arena.
NextVR has been working with other sports on VR broadcasts. At this year’s PGA U.S. Open, NextVR set up cameras on holes nine, 17 and 18, and had the option to move the cameras to capture video at holes 10 and 12 as well.
This year, NextVR will also be offering free VR highlights from the NBA All-Star Game events including the Slam Dunk Contest, the 3-Point Contest and the game itself.