The NBC TV Everywhere app is officially making its way onto Vizio SmartCast, available on 2016 and 2017 Vizio SmartCast P-Series, M-Series and E-Series Ultra HD Display televisions.
Users can browse and stream episodes of NBC TV series on their Vizio SmartCast displays and get instant access to certain shows with the Vizio 2017 remote.
"One of the biggest benefits of the Vizio SmartCast platform is its rapidly expanding catalog of streaming TV shows and movies, powered by over a thousand TV and mobile apps," said Bill Baxter, senior vice president of product development and engineering at Vizio, in a statement. "Vizio is continuously expanding the line-up by adding popular favorites, like the NBC app. We're excited to give consumers access to the NBC app on SmartCast TV so they can stream episodes of their favorite hit TV series at any time."
The NBC app joins others that have launched on Vizio including offerings from Amazon Video, Crackle, FandangoNOW, Hulu, iHeartRadio, Netflix, Pluto TV, Vudu and XUMO.
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In May, Moritz Gimbel, vice president of product at NBCUniversal, said that NBC is in the process of rebuilding its apps and websites and is envisioning a new cross-platform OTT experience that doesn’t require consumers to make any choices, at least for the first few minutes.
“I want to get away from search and scrolling through playlists as discovery,” said Gimbel, adding that NBCU only has about half a dozen platforms, so it’s not so scary to address them individually.