NBC News is launching a twice-daily news program on Snapchat.
"Stay Tuned" will show at 7 a.m. and 4 p.m. EST on weekdays and 1 p.m. EST on weekends.
The official launch of the Snapchat show comes after earlier this year NBCUniversal made a $500 million strategic investment in Snap—Snapchat’s parent company—as part of the company’s IPO.
NBCU CEO Steve Burke called the Snap investment part of the company’s strategy to invest in digital growth, which includes NBCU’s recent $400 million investment in BuzzFeed and $200 million investment in Vox.
“I am proud of the strides we have made in the digital space recently. With the Snap investment, we have invested over $1.5 billion in promising digital businesses in the last 18 months. Importantly, we have become a better, more digitally-focused company as a result,” wrote Burke in the memo to employees.
This is the second major announcement in less than a month for NBC News regarding its digital strategy. In June, the company revealed a new production unit called Left Field that will be tasked with generating specific content for social media platforms like Facebook, Twitter and YouTube.
The experimental unit will be “testing the creative limits of video journalism and cinematic storytelling,” according to a company statement.
“NBC Left Field is a new internationally-minded video troupe that makes short, creative documentaries and features specially designed for social media and set-top boxes. Our small team of cinematographers, journalists, animators and social media gurus aims to unearth stories and breathe creative life into current headlines. While pushing boundaries at home and abroad, NBC Left Field will also be serving as an experimental hub for NBC News style, treatment and audience engagement,” reads Left Field’s website.