NBC pressing for big ad rate hikes for Megyn Kelly program

NBC is seeking an increase in CPMs (the cost for reaching 1,000 viewers) of around 30% for Megyn Kelly’s upcoming morning news program, well ahead of the projected 8% to 9% CPM increases for prime-time broadcast ads this season.

NBCUniversal is reportedly hoping to jack up ad rates for Megyn Kelly’s morning news program launching later this year.

According to Variety, the broadcaster is seeking an increase in CPMs (the cost for reaching 1,000 viewers) of around 30%. As the report points out, that rate is well ahead of the projected 8% to 9% CPM increases for prime-time broadcast ads this season.

In January, NBC announced that Kelly had officially joined the network after her high-profile exit from Fox News. In addition to her one-hour daytime program that will air daily Monday through Friday, Kelly will also anchor a Sunday evening news show. Kelly’s evening program debuts this Sunday.

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

“Megyn is an exceptional journalist and news anchor, who has had an extraordinary career,” said Andrew Lack, chairman of the NBCUniversal News Group, in a statement. “She’s demonstrated tremendous skill and poise, and we’re lucky to have her.”

With Kelly coming over from right-leaning Fox News, reports have surfaced that NBC may be looking to take a more conservative stance in its news coverage as a means of taking on Fox News. According to Page Six, citing unnamed sources, NBC and MSNBC want to be the “next Fox News.” The reported shift in tone would make sense in light of NBC hiring both Kelly and Greta Van Susteren, another former Fox News star, who will host “For the Record” on MSNBC.

As the report points out, NBC reps denied any inclination toward more conservative news content and said the only thing NBC is “‘tilting toward’ is even more good journalism.”

Suggested Articles

Xumo, a free, ad-supported streaming video service, today announced it’s adding ABC News Live to its platform in the U.S. and Canada.

AT&T is rounding out the executive team for its WarnerMedia Innovation Lab, which is set to open in New York City in spring 2020.

Tubi is escalating its fight against Netflix by launching a new ad campaign highlighting what's not on the subscription service.