NBC Sports will keep doing 'down and dirty' social TV content if that's what works


NBC Sports won’t necessarily be pumping a lot of production dollars into content it broadcasts on social media.

According to Lyndsay Signor, senior director of Consumer Engagement for NBC Sports Group, content NBC Sports pushes out to social media channels can be “down and dirty” or highly produced as long as viewers want to consume it.

“At the end of the day, it’s just got to work. If a down-and-dirty version continues to work over, and over, and over again, then we’re going to keep doing that and I think, being based in a television company, that took some educating to the television team. They would never in a million years – and rightfully so – put some of the stuff that we put out on social on TV. It’s not how people want to view television. But when you have the data to back it up and show 100,000 people watched this video that I shot on my phone, it’s hard to argue that,” said Signor during the SVG Summit last week.

Sponsored by Google Cloud

Webinar: Remote Post Production In The Cloud

Video production companies across the world have traditionally been tethered to physical facilities, but with the advent of covid-19, remote post production capabilities are more important than ever. Join this webinar to learn more about how video producers can utilize Google Cloud infrastructure, along with partner applications, to develop a remote post production suite that brings your artists and editors together, no matter where they are.

Signor clarified though that regardless of the production quality of social media content put out by NBC Sports, it’s important for the network to go back and analyze the data around anything posted.

RELATED: NBC exec details network’s Snapchat content strategy

Signor’s comments align with details Ron Lamprecht, executive vice president of Business Development and Digital Distribution for NBCUniversal, shared earlier this month at the TV of Tomorrow conference regarding NBC’s approach to using Snapchat.

“For now, there’s a huge opportunity in learning about programming for the platform,” Lamprecht said.

RELATED: NBCUniversal invests another $200M into BuzzFeed

NBC has been focused on creating on Snapchat both additional content for events like the Summer Olympics and show format content on Snapchat. NBC had BuzzFeed help it create for the 2016 Summer Olympics, while the show format for NBC includes its five-week run of a Voice spinoff and The Rundown, a weekly series that runs for 48 hours straight.


Suggested Articles

While overall OTT subscription uptake has seen a significant increase during the COVID-19 crisis, vMVPDs have continued to experience slow growth.

You don't need a subscription to binge-watch Apple TV+, but you will need a boarding pass on American Airlines instead.

President Trump blessed a move by Microsoft to buy the popular video app TikTok's U.S. operations.