NBCU, Viacom tap Cisco for IP transition and network updates

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Viacom is working with Cisco to update its multiscreen video distribution framework.

Both NBCUniversal and Viacom have separately announced new partnerships with Cisco, NBCU for its IP migration and Viacom for updates to its U.S. video delivery network.

NBCU is using Cisco’s Media Blueprint to move its broadcast and video network architecture to IP and cloud built on IP-based infrastructure and software solutions. NBCU is moving from serial digital interface (SDI) technology to IP with Cisco IP Fabric for Media, managing video distribution over terrestrial IP with the Cisco Virtual Digital Content Manager (DCM) and the Cisco D9800 Network Transport Receiver platform, and virtualizing media workflows in the Media Operations Centers based on the Cisco Media Data Center solution, according to a news release.

“IP truly is the video distribution mechanism of the future, to efficiently deliver video in all formats to all screens with a quality experience,” said Keith Jackson, CTO and senior vice president of Engineering, Operations and Technology, NBCUniversal, in a statement. “Our work with Cisco to build the Media Factory has defined our path to an IP transition for simpler and better networking and media delivery practices through automation and virtualization.”


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Viacom is working with Cisco to update its multiscreen video distribution framework for the U.S., Canada, Mexico and the Caribbean.

“Viacom continues to invest in the right technology to bring compelling programming to its affiliates and world-class entertainment experiences to its fans,” said Viacom CTO David Kline in a statement. “Aligning with Cisco accelerates the company’s migration to a next gen video distribution network, strengthening our delivery of advanced viewing experiences and enabling affiliates to evolve their platform architecture."

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