NBCUniversal Telemundo has signed a new exclusive content partnership with Vice Media.
The partnership entails co-production of original documentary segments for Telemundo News and a one-hour hosted weekly show for Universo. Both programs are expected to debut in the fall.
"We are thrilled to partner with leading digi-social and entertainment companies, providing our consumers and advertising partners with groundbreaking content experiences, and solidifying our role in redefining multicultural media," said Peter Blacker, executive vice president of digital and emerging business at NBCUniversal Telemundo Enterprises, in a statement. "Generation M is evolving the way audiences and advertisers approach media. Our dominant scale and best-in-class partnerships offer unique opportunities to connect with this critical segment of America."
The Vice deal follows other Telemundo content partnerships, including deals with BuzzFeed, Snap, Vox, Mashable, Musical.ly, Tasty, Tastemade and Endemol Shine Latino.
The new partnership for Telemundo comes as parent NBCUniversal has been busy directing investments toward a number of digital media companies. Earlier this year, NBCU announced a $500 million strategic investment in Snap as part of that company’s IPO.
In a memo to employees obtained by Variety, NBCU CEO Steve Burke called the Snap investment part of the company’s strategy to invest in digital growth, which includes NBCU’s recent $400 million investment in BuzzFeed and $200 million investment in Vox.
“I am proud of the strides we have made in the digital space recently. With the Snap investment, we have invested over $1.5 billion in promising digital businesses in the last 18 months. Importantly, we have become a better, more digitally-focused company as a result,” wrote Burke in the memo.