New Blaxsploitation SVOD Brown Sugar is 'just like Netflix, only blacker'

Brown Sugar ambassadors (from left to right) Pam Grier, Rick Ross and Fred Williamson. Image: Brown Sugar

Bounce TV this week launched Brown Sugar, a new SVOD service for Blaxsploitation films like The Mack, Foxy Brown and Shaft.

The service is available now and costs $3.99 per month after an initial free one-month trial. It works via a mobile app available for Android and iOS devices.

At launch, Brown Sugar’s brand ambassadors include rapper Rick Ross and actors Fred Williamson and Pam Grier.

"Brown Sugar is just like Netflix, only blacker," said Grier in a statement. "These movies are entertaining and fun, but they were also empowering to the black community as they depicted African Americans as strong leading characters and heroes for the first time."

Brown Sugar is owned and operated by Bounce TV, an African-American broadcast network launched in 2011 that shows movies, sporting events, licensed series and original programming. Bounce TV was co-founded by Martin Luther King III and former Congressman Andrew Young.

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The launch of Brown Sugar comes less than a week after Bounce TV generated some controversy when it announced it would bring back reruns of The Cosby Show after dropping it from its lineup in 2014 following numerous allegations of sexual assault against Bill Cosby.

“You asked, and we heard you loud and clear, Bouncers. We’re bringing #TheCosbyShow back by popular demand! Tune in December 19th,” the network tweeted.