Nexstar sets OTT advertising deal with Mediaocean

illustrate videos
As part of this partnership, Mediaocean has fully integrated Nexstar Digital’s video and OTT inventory into its Spectra Platform. (iStock)

Nexstar Digital, a wholly owned subsidiary of Nexstar Media, entered into a multiyear partnership with Mediaocean and its Connect Partner Program.

The partnership will let advertisers use Mediaocean’s Spectra Platform to access Nexstar’s OTT, digital video, display, streaming audio and linear broadcast advertising inventory. Nexstar said its audience reached across 115 markets, 317 mobile apps, and 142 websites, reaching 63% of U.S. TV households.

As part of this partnership, Mediaocean has fully integrated Nexstar Digital’s video and OTT inventory into its Spectra Platform. That means agencies can now use Spectra to discover, customize and access the complete suite of Nexstar Media Group’s advertising inventory, and tap into Nexstar Digital’s first-party data, technology and creative.

Sponsored by Google Cloud

Webinar: Remote Post Production In The Cloud

Video production companies across the world have traditionally been tethered to physical facilities, but with the advent of covid-19, remote post production capabilities are more important than ever. Join this webinar to learn more about how video producers can utilize Google Cloud infrastructure, along with partner applications, to develop a remote post production suite that brings your artists and editors together, no matter where they are.

RELATED: Nexstar is now the nation’s largest television broadcaster

“Mediaocean has remained committed to providing marketers with seamless and automated access to video inventory, wherever the audience may be,” said Ramsey McGrory, chief revenue officer at Mediaocean, in a statement. “Our integration with Nexstar is crucial to that mission and we are excited to offer agencies and advertisers the ability to reach local audiences at scale with efficiency.”

“At Nexstar Digital, our entire value proposition is based on increasing the reach, effectiveness and efficiency of our client’s advertising, and this new partnership with Mediaocean marks the latest iteration of that effort,” said Warren Kay, chief revenue officer at Nexstar Digital, in a statement. “By accessing our inventory and first-party data, marketers now have the ability to seamlessly move dollars between linear and digital platforms, ensuring they reach the right consumers at the right moments.”

Suggested Articles

NBCUniversal’s entertainment business is getting new management and a new org chart that will further emphasize its shift toward streaming.

An executive order issued by President Trump late Thursday would ban business with ByteDance’s TikTok app 45 days after its issuance.

The company will focus next year's initial rollout on Australia, Latin America and the Nordics.