The NFL Network and RedZone are heading to Layer3 TV, the mysterious cable provider available in the Chicago and Washington, D.C., markets.
“Layer3 TV’s subscribers can now get all NFL Network games and original programming as well as all the action from Sundays during the regular season on NFL RedZone,” said Layer3 TV Chief Content Officer Lindsay Gardner in a statement. “Our subscribers deserve the best, so combining NFL Network and NFL RedZone with Layer3 TV’s best-in-class picture quality and innovative technology will deliver NFL fans a crystal clear, in-home experience that won’t go unnoticed.”
For the NFL Network, the jump aboard Layer3 TV’s emerging service comes as the network recently lost carriage on Dish Network.
"We remain open to a fair offer that allows us to carry this content at an appropriate value to our customers," a Dish spokesman said at the time before eventually reaching a carriage agreement with the NFL Network in August.
As for the NFL, the league said that was the first time in the NFL Network's 13-year history that it had been dropped by a pay-TV operator.
For Layer3 TV, the addition of the NFL Network and RedZone come as the service is preparing to launch in Denver, where it’s headquartered.
Layer3 CMO Eric Kuhn recently told the Denver Post that Layer3 TV will launch in the city in the middle of January.
How exactly Layer3 TV delivers its service is still somewhat of a mystery. The company told the Post that its service requires a broadband connection but that it sends its signal via a “private IPTV line.”
Still, regardless of the technology, Layer3 TV has insisted it is a cable company in the most opulent sense. Speaking earlier this year to the Wall Street Journal, Gardner called the service — which will start out at $75 a month and include more than 200 channels — “concierge cable.”
Pack on additional programming and a Layer3 video package can push past $100, which isn’t all that unusual among pay-TV providers but does stand out in comparison to the $20 or $35 per month rates offered by virtual MVPDs like Sling TV and the new DirecTV Now service from AT&T.
This article has been updated to show that NFL Network and Dish Network did reach a new carriage agreement earlier this year.