The National Football League, using Voke’s TrueVR platform, will begin offering personalized virtual reality highlights.
During the final weeks of the 2016 regular season, Voke plans to produce highlights in virtual reality from four NFL games: the Denver Broncos at Jacksonville Jaguars game on Dec. 4, followed by the New Orleans Saints at Tampa Bay Buccaneers on Dec. 11, the Jacksonville Jaguars at Houston Texans on Dec. 18, and the Dallas Cowboys at Philadelphia Eagles on Jan. 1.
“Virtual reality has the potential to bring a unique perspective to our fans to complement the different ways they currently enjoy the game today,” William Deng, director of media strategy and business development at the NFL, said in a statement. “We look forward to working with Voke as we continue to experiment and create new experiences in this emerging medium.”
“We are committed to building unprecedented user experiences and completely changing the way fans engage around live events,” said VOKE co-founder Sankar Jayaram in a statement. “The popularity and passion for the NFL is global, and fans want to be a part of it. Through the power of our technology we are able to provide fans with the most personalized, immersive experiences from anywhere in the world.”
Voke will partner with NFL Films on the in-game and postgame highlights. The NFL VR experience for free in the NFL channel within the Voke app.
The NFL’s team-up with Voke comes not long after the league announced a deal with Google to co-produce a nine-episode VR series exploring the game day rituals of teams throughout the league.
According to a press release, episodes will also be available via the NFL VR app designed for Google Daydream “along with other immersive content experiences” later this year.
“We are always looking for new ways to engage with our fans. Virtual reality is an emerging platform that enables content experiences with a truly unique vantage point that brings fans closer to the game,” Vishal Shah, senior vice president of digital media at the NFL, said in a statement. “It’s an exciting new medium to explore as we look to evolve and grow our offerings, and this partnership with Google is an important step in that direction.”