Paramount Pictures is aligning with Facebook’s Oculus for a “Ghost in the Shell” VR experience.
Paramount and the film’s director Rupert Sanders collaborated with Oculus and developer Here Be Dragons to allow users to act as the main character in a number of scenes from the movie. The VR experience is out today, the same day as film’s release in theaters. It’s built to work on the Oculus Rift and Samsung Gear VR.
Paramount and Oculus also made a 360 video of the VR experience available on Facebook.
The announcement from Paramount is another sign of the growing ubiquity of VR experiences popping up to accompany major film releases.
Earlier this week, Warner Bros. made a handful of VR announcements for upcoming films including “Ready Player One” VR content on the HTC Vive and “Justice League” VR content that will premier in IMAX multiplexes.
"We are excited to be partnering with IMAX to develop and deliver premium VR experiences, and believe that capitalizing on ‘Justice League’ and ‘Aquaman’ characters from our well-known DC properties will broaden the appeal of this fast growing technology," said Ron Sanders, president of Warner Bros. Worldwide Home Entertainment Distribution, in a statement. "Using content and characters from these upcoming films and incorporating creative direction from some of Hollywood's most innovative filmmakers will help us to bring a groundbreaking experience to audiences and consumers who are hungry for a cutting-edge virtual reality experience."
Recently, Lionsgate rolled out a “Power Rangers” VR experience ahead of the release of that film.
While VR has turned up lately as a promotional vehicle for theatrical releases, some studios are playing catch up and putting together VR experience companions for films that have long since left the theater.
Late last year, 21st Century Fox’s Innovation Lab unveiled The Martian VR Experience for the Vive and Playstation VR. At $19.99, The Martian VR is more of a standalone VR game and Fox said that it is working on producing other such experiences for other titles.