The PGA Tour and Twitter have signed a deal that will allow Twitter to livestream more than 70 hours of live competition from 31 tournaments happening this year.
The expanded deal comes after Twitter last year livestreamed the FedExCup Playoffs for the PGA Tour. This season, Twitter will begin livestreaming with the CareerBuilder Challenge on January 19 and finish with the Tour Championship at the end of the season.
According to a news release, the coverage will typically include the first 60 to 90 minutes from the early Thursday and Friday morning hours of PGA Tour Live’s OTT subscription service on a global basis. The competition coverage will be limited to the first two holes, but the broadcast will be rounded out with pre-game analysis, interviews and range coverage.
As part of the revised agreement, the PGA Tour will increase its highlight videos and regular content creation across Twitter and Periscope.
"Streaming PGA Tour Live programming to Twitter's global audience, as well as the millions of users who follow @PGATOUR and hundreds of PGA Tour player accounts, will provide new and innovative ways for sports fans to engage with our premium OTT offering," said Rick Anderson, Chief Media Officer of the PGA Tour, in a statement.
The expanded streaming deal with the PGA comes as Twitter is just wrapping up its first regular season of streaming Thursday night games for the NFL.
Laura Froelich, global head of sports partnerships at Twitter, told Geekwire that the NFL partnership went “incredibly well” and that viewership steadily increased each week.
Twitter did not confirm whether the deal had been renewed for next season though.
As is the case with its NFL deal, Twitter did not disclose the terms of its agreement with the PGA. But the platform's price to stream 10 regular-season NFL games was reportedly around $10 million, a great deal less than the $450 million CBS Corp. and NBCUniversal are collectively paying to broadcast the same 10 games.