TNT to stream new drama ‘Claws’ on Twitter after TV premiere

"Claws" stars Niecy Nash, Carrie Preston, Jenn Lyon, Judy Reyes and Karrueche Tran plan to live tweet during the series premiere. (Turner)

In an effort to hook a larger audience for a fledgling drama, TNT will stream “Claws” on Twitter following its TV premiere on June 11.

In what TNT parent Turner is calling the first time a cable drama has been streamed on Twitter, the premiere episode will air on Twitter at 10 p.m. EST after its 9 p.m. EST airing on TNT.

TNT is also planning on having series stars Niecy Nash, Carrie Preston, Jenn Lyon, Judy Reyes and Karrueche Tran live tweet during the TV premiere.

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

The Twitter premiere for “Claws” marks the second such agreement between the social media platform and Turner. In April, Twitter streamed an encore of the "Not the White House Correspondents' Dinner" special for “Full Frontal with Samantha Bee” after its premiere on TBS.

"As we saw with our Full Frontal with Samantha Bee special in April, a streaming encore on Twitter has the power to reach new audiences and catch the attention of viewers who might not otherwise have sampled our show," said Michael Engleman, executive vice president of entertainment marketing and brand innovation at Turner, in a statement. "By giving viewers the opportunity to watch the premiere episode of Claws on Twitter, we're helping this terrific series build a strong fan base across the entirety of the season, and we're establishing a meaningful connection with those fans through social media engagement."

RELATED: MLB, Live Nation and more sign content deals with Twitter

"We are excited to collaborate again with Turner to help them reach new audiences on Twitter," said Anthony Noto, Twitter COO, in a statement. "Fans will be able to watch the video of the highly anticipated premiere of Claws and tweet along with viewers and the cast all on the same platform."

After the premiere, TNT will push the episode out to its other platforms including tntdrama.com, TNT On Demand and the TNT mobile app.

Aside from the TV premiere partnerships with Turner, Twitter has been busy lately building up its own programming slate.

In April, Twitter dedicated much of its first Digital Content NewFronts presentation to announcing 12 new programming deals it had signed with partners including MLB, WNBA, Bloomberg, BuzzFeed, Cheddar and Live Nation.

Suggested Articles

A massive media conglomerate like Comcast/NBCUniversal makes news often but this week was particularly busy with an acquisition, a big name reveal and a major…

DAZN, a subscription sports streaming service that launched in 2018, has a new distribution deal in place on Comcast’s X1 and Flex video platforms.

AT&T may be considering a sale of DirecTV, its struggling satellite provider, despite indications to the contrary. But, the likelihood of a sale depends on…