Tribune partners with ATTN: to monetize social media content on TV

Screenshot from an ATTN: video. Image: ATTN:

Tribune Media Company and ATTN: will partner up to help expand Tribune's social and mobile content reach, while Tribune will distribute and monetize ATTN:’s video content on its television and digital properties.

As part of the deal, Tribune will be investing in ATTN:, a social platform media company that generates more than 400 million monthly video views. Terms of the deal were not disclosed.

In addition to Tribune and ATTN: using their respective platforms to boost each other’s reach, both companies will develop and co-produce content across multiple platforms.

"We've found some kindred spirits in our new partners at ATTN:," said Josh Cogswell, Tribune Media's chief product officer, in a statement. "The team has a unique ability to develop stories that resonate deeply with very discerning audiences -- a quality that's also at the heart of our local stations and national digital brands."

"Tribune and ATTN: are equally committed to delivering quality video content that informs the public," said Jarrett Moreno, ATTN:'s co-founder, in a statement. "Now we are able to bring our individual expertise together and create a truly superior video experience for our joint audiences on any platform."

Tribune holds 42 owned or operated local stations as well as WGN America. The company also owns Gracenote, a video, music and sports metadata company used in TV, mobile and automobile program guides.

The investment for Tribune continues to signal the media company’s push for growth after a period of divestitures aimed toward rebuilding the company’s stock. Last month, Tribune announced that it had reached a multiyear extension with Scripps Interactive for Food Network.