Tribune partners with ATTN: to monetize social media content on TV

Screenshot from an ATTN: video. Image: ATTN:

Tribune Media Company and ATTN: will partner up to help expand Tribune's social and mobile content reach, while Tribune will distribute and monetize ATTN:’s video content on its television and digital properties.

As part of the deal, Tribune will be investing in ATTN:, a social platform media company that generates more than 400 million monthly video views. Terms of the deal were not disclosed.

In addition to Tribune and ATTN: using their respective platforms to boost each other’s reach, both companies will develop and co-produce content across multiple platforms.


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

"We've found some kindred spirits in our new partners at ATTN:," said Josh Cogswell, Tribune Media's chief product officer, in a statement. "The team has a unique ability to develop stories that resonate deeply with very discerning audiences -- a quality that's also at the heart of our local stations and national digital brands."

"Tribune and ATTN: are equally committed to delivering quality video content that informs the public," said Jarrett Moreno, ATTN:'s co-founder, in a statement. "Now we are able to bring our individual expertise together and create a truly superior video experience for our joint audiences on any platform."

Tribune holds 42 owned or operated local stations as well as WGN America. The company also owns Gracenote, a video, music and sports metadata company used in TV, mobile and automobile program guides.

The investment for Tribune continues to signal the media company’s push for growth after a period of divestitures aimed toward rebuilding the company’s stock. Last month, Tribune announced that it had reached a multiyear extension with Scripps Interactive for Food Network.


Suggested Articles

LG Electronics is partnering with TheTake, a video commerce technology company, to launch shoppable advertising on its webOS smart TVs.

Amazon reportedly wants to begin selling streaming video advertising outside of its Fire TV ecosystem on other manufacturers’ devices.

Verizon Media's Yahoo Sports has an exclusive livestream agreement with the NFL to stream every game on every network via mobile phones and tablets.