Twitter has signed an expanded deal with Dick Clark Productions to exclusively livestream programming from upcoming award shows.
First up is the two-hour red carpet pre-show for the Country Music Awards on April 2. After that, Twitter will livestream red carpet pre-shows for the Billboard Music Awards on May 21 and the American Music Awards in November.
The pre-shows will feature interviews and will integrate Twitter conversations into the live programs.
"Twitter is where conversations about award shows happen live," said Twitter COO Anthony Noto in a statement. "After a successful collaboration with the Hollywood Foreign Press Association and Dick Clark Productions on our exclusive Golden Globes red carpet show, we're excited to partner again with DCP to bring more live programming to Twitter."
Twitter, DCP and the Hollywood Foreign Press Association said that the Golden Globes pre-show live stream attracted 2.7 million unique viewers.
"We are thrilled with the success of the Golden Globes red carpet pre-show and look forward to working with Twitter on additional shows," said DCP President Mike Mahan in a statement. "By offering a unique online viewing opportunity, we are able to expand the audience experience and generate deeper, more compelling conversation."
The livestreams will offer advertising packages with “TV style” commercial ad spots and sales packages will also allow advertisers and sponsors to promote original clips.
Twitter has been busy building its livestreaming relationships as the social media giant continues its evolution into a video distribution platform.
Most recently, Twitter signed a deal with the PGA to live stream more than 70 hours of competition from 31 tournaments this year. Like the deal with DCP, that deal was also an expansion of a previous agreement in which Twitter was the livestreaming home for the FedEx Cup Playoffs.