Viacom's Paramount Network to officially launch Jan. 18

(Paramount Network)

Viacom has reportedly set an official date of Jan. 18 for the launch of Paramount Network, the rebranded version of Spike TV.

Paramount Network will kick off with a special live one-hour episode of “Lip Sync Battle,” one of the series that’s making the jump from Spike to Paramount.

Other returning series include “Ink Master,” “Bar Rescue,” and Bellator MMA fighting. New series queued up for January during the relaunch include “Waco,” a new limited event series starring Michael Shannon and Taylor Kitsch based on the 1993 Waco, Texas, siege.

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

RELATED: Hot Seat—Viacom’s Kevin Kay discusses the nuts and bolts of turning Spike into Paramount Network

Ahead of the relaunch, Viacom has also started up a new website—along with various social media accounts—for Paramount Network, teasing upcoming series including “American Woman,” starring Alicia Silverstone and Mena Suvari, and “Heathers.”

Kevin Kay, president of Spike, TV Land and CMT, said the January relaunch was set in part so the new network wouldn’t have to compete too heavily with sports like NFL, NBA and NHL, but also so Viacom had time to put together a programming slate.

“While we were anxious to do the rebranding as quickly as possible, making great programming takes time,” Kay said.

In addition to the series noted on Paramount Network’s website, the channel will also have the Kevin Costner-starring drama “Yellowstone” and a six-part docu-series about Trayvon Martin, produced by Jay Z and the Weinstein Company.

Suggested Articles

Comcast is calling on its cable brethren, Charter and Cox, for a new initiative called On Addressability focused on building a “sound, scalable and sustainable…

NCC Media and OpenAP are teaming up to allow national advertisers to use OpenAP’s audience segment definitions when buying across NCC Media’s linear, VOD and…

Dish Network is building new capabilities into its Evolve TV service for hotels that will allow guests to stream Netflix in their rooms, and watch…