Viacom taps Wochit for social video production across MTV, Comedy Central, Nickelodeon

The deal spans across Spain, France, Italy, Portugal, Greece, Benelux, Germany, Switzerland, Austria, Africa, Middle East, Malta and Turkey. (Ben Munson)

Wochit said that Viacom International Media Networks' (VIMN) Southern and Western Europe, Middle East and Africa segment is using the company’s cloud-based toolset for social media production.

The company said the product will let VIMN more quickly produce content for distribution on social and owned-and-operated properties, while making collaboration easier between brands including MTV, Comedy Central, Nickelodeon and BET.

The deal spans France, Spain, Italy, Portugal, Greece, Benelux, Germany, Switzerland, Austria, Africa, the Middle East, Malta and Turkey, where Viacom brands are seen in 229 million households via more than 60 channels and more than 20 brands.

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“Social video is a critical part of our networks’ audience-building and engagement strategies, and Wochit is an ideal partner that will help us to provide the quantity and quality of content that our fans want,” said Jorge Conde Benito, vice president of multiplatform, strategy and business development for VIMN’s Southern & Western Europe, Middle East and Africa segment, in a statement. “We are confident that their robust toolset and knowledgeable team will help us to address the nuances of each platform, and with the added insights, we can truly maximize performance.”

“Viacom has embraced social video wholeheartedly, and we are incredibly proud to play a role in the success of their content strategy,” said Dror Ginzberg, co-founder and CEO of Wochit, in a statement. “We’re confident that video managers and creators from the amazing roster of brands will enjoy the smooth workflows and ability to collaborate more readily, and we look forward to growing our partnership in the future.”