Viacom has promoted Trisha Espinoza, who will now serve as head of planning and content strategy for MTV, VH1 and Logo.
She had previously been working as senior vice president of planning and content strategy for VH1 and Logo. According to her LinkedIn page, Espinoza has been overseeing MTV content strategy and planning since June 2017.
"Trisha is a gifted programmer and thoughtful leader who’s been an amazing partner with whom I have enjoyed working with and learning from for many years,” said Chris McCarthy, president of MTV, VH1 and Logo, in a statement obtained by Deadline. “She has a proven track record to drive growth and maximize our assets in a dynamic landscape and I’m thrilled to partner with her in this expanded role.”
“I’m humbled by this exciting opportunity and deeply appreciative of Chris’ faith in me,” Espinoza told the publication. “I look forward to helping him steer MTV while sustaining VH1 and Logo’s success. MTV is where I began my career, so leading the team I know well is deeply gratifying.”
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For Espinoza, the management shift gives her a say at one of Viacom’s core networks, which include BET, Comedy Central, MTV, Nickelodeon, Nick Jr. and the soon-to-launch Paramount Network.
While VH1 and Logo are officially outside of the core six at Viacom, MTV chief Chris McCarthy told the Hollywood Reporter earlier this year that the strategy shift for Viacom doesn’t mean those networks aren’t still a big part of Viacom’s overall business.
"For VH1, nothing changes. It's incredibly strong and doing great," McCarthy told the publication. "We have an amazing pipeline and as a domestic brand, it's incredibly powerful and continues to take more share and keep engaging the audience and talent. We have no plans of stopping."