Heading into 2008 one of the most-asked questions in the U.S. telco TV sector was: How should telco TV service providers deal with over-the-top Internet video content?
That question was batted around frequently throughout the year, and while we gradually got the idea that OTT video should be part of a telco TV offering rather than excluded from it, we have yet to see a U.S. carrier fully exploit the potential. Verizon Communications has talked extensively about beginning trials for various approaches to integrating traditional TV and online video, and last month a Verizon executive speaking at TelcoTV 2008 talked about the use of on-screen widgets to connect with all kinds of Internet applications. Other telcos have envisioned similar offerings, but we'll have to wait until 2009 to see how it all turns out.
ABI Research said telcos can be significant OTT video players
BT is among telcos pushing for a mix of linear and OTT content
Verizon is testing a Facebook widget for FiOS TV
Telco keynotes at TelcoTV 2008 were all about a new TV era