2008 Year in Review: Telco TV/OTT integration still looms

Heading into 2008 one of the most-asked questions in the U.S. telco TV sector was: How should telco TV service providers deal with over-the-top Internet video content?

That question was batted around frequently throughout the year, and while we gradually got the idea that OTT video should be part of a telco TV offering rather than excluded from it, we have yet to see a U.S. carrier fully exploit the potential. Verizon Communications has talked extensively about beginning trials for various approaches to integrating traditional TV and online video, and last month a Verizon executive speaking at TelcoTV 2008 talked about the use of on-screen widgets to connect with all kinds of Internet applications. Other telcos have envisioned similar offerings, but we'll have to wait until 2009 to see how it all turns out.

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