Television that jumps out of the screen and into your living room (more generally known as 3D TV) is on fire in Southeast Asia where Singapore has kicked off a one-year trial on terrestrial TV, cable TV and IPTV. MediaCorp, Starhub and SingTel are partnering in the effort being overseen by the Media Development Authority.
While still a trial to test technology, transmission strength and other technical issues, the service lays "the groundwork to bring 3D experience to homes," according to Christopher Chia, the Media Development Authority's CEO.
Also in Asia, Peking University's cable TV network broadcast a 3D program that used intellectual property developed and owned in accordance with the Audio Video Coding Standard Group of China.
In the U.S., things are a little different, according to research conducted by Heavy Reading that concludes pressure from the consumer electronics industry is pushing wary cable operators to explore 3D TV, despite skepticism about the potential size of the market.
For more:
- 3Dguy.tv has this blog post
- People's Daily has this story
- and see this news release
Related articles:
Report: Steady 3D TV growth seen in U.S. future; IPTV 3D adoption lags
Singapore to launch nationwide 3D TV trial
The many sides of 3D TV ... or putting the car before the highway