3D TV: one for all, all for one as AT&T joins the fold

If 3D TV is going to succeed, it's going to do so with every service provider on board. If it sinks, it will take down everyone.

AT&T is the latest player to say it will launch ESPN 3D on its U-Verse service, starting with the highly anticipated coverage of the World Cup match between South Africa and Mexico. AT&T is, to an extent, hedging its bets since ESPN 3D will be its only multi-dimensional channel and subscribers will have to pay an extra $10 a month for the 3D technology package.

They can just add that to the approximately two grand bill for a 3D TV and, of course, the cost of extra goofy glasses to watch the programming. Oh, and maybe a visit to the eye doctor for corrective lenses.

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