More evidence that 3D TV is facing a tough row to hoe: SNL Kagan is projecting that sales are expected to slow this year with only 1.8 million households, or about 2 percent of all TV homes, expected to have 3D TVs by year's end.
But, as CE manufacturers begin to include 3D capabilities in more TV sets, those numbers are likely to dramatically improve, especially as prices for the hardware continues to erode.
Kagan says 21 percent of households will have the technology by 2015.
British researcher Informa Telecoms & Media last month released a similar outlook, saying "We do not share the view that 3D represents the obvious next evolutionary step for TV, in the same way that color followed black and white, or HD is following SD."
SNL Kagan contends that consumers are likely to be drawn to 3D TV by live sports and films.
- see this MultichannelNews article
Informa said 3DTV uptake has been slow in the U.K.
Survey: 3D adopters love the new technology
Report shows consumers not ready to buy 3D TVs... yet
Nielsen report: Consumers not yet in love with 3D
Study: 3D TV set shipments to surge by 2015