3net starts studio to fill 3D content need

About 18 months after creating 24-hour 3D TV network 3net, joint venture partners Sony (NYSE: SNE), Discovery (Nasdaq: DISCA) and IMAX are extending the network's agenda further into content production and distribution with the formation of 3net Studios.

3net Studios is operating out of both the Sony Pictures headquarters in Los Angeles, and the Discovery Communications headquarters in Silver Spring, Md. In addition to employing a team of creative personnel, the new studio also will pursue a new production strategy it calls "TotalD,"in which programming will be produced natively in 3D 4K, 2D 4K, 3D 2K and both 3D/2D HD formats, to ensure compatibility with both current and future entertainment platforms.

In announcing 3net Studios, the 3net partners acknowledged that while 3D is growing in popularity, not enough 3D content is being created to meet demand across multiple device platforms. Lack of 3D content was a major factor in DirecTV's decision last June to convert its own 24-hour 3D channel into a part-time 3D events channel. In addition to creating programming, 3net Studios is expected to quickly ramp up efforts to distribute programming to partners on a worldwide basis.

New 3net Studios projects are expected to be announced in the coming weeks.

For more:
- here's the 3net release

Related articles:
3DTV sales are expected to hit 180 million units by 2019
DirecTV's 3D channel struggled to find enough content

WHITEPAPER

How To Lower the Cost of Ownership of Your Cable Access Network

This white paper presents a cost analysis of a virtualized cable modem termination system (CMTS) deployed in a distributed access architecture (DAA). Learn how to eliminate traditional CMTS constraints, efficiently enhance your network performance and more.

Suggested Articles

Comcast is planning new data caps and video service price increases for its subscribers in 2021.

The Apple TV remote is an often reviled peripheral device. Universal Electronics has taken it upon itself to create a different option.

Charter said it’s building an IP video aggregation platform complete with new hardware.