Demand for 4K/Ultra HD displays in North America and Western Europe will have a compound annual growth rate of 72 percent through 2018, according to new research published Friday by Futuresource Consulting.
The firm says shipments of 4K TV sets are expected to reach 11.6 million in 2014, up nearly 700 percent over 2013, with China currently accounting for 70 percent of worldwide demand.
Pay-TV operators are closely watching the 4K TV market as they gauge the investment in nascent services. In recent weeks, both DirecTV (NASDAQ: DTV) and Comcast (NASDAQ: CMCSA) have rolled out limited services targeted to owners of new Samsung 4K sets.
"4K adoption is forecast to grow quickly from 2015 onwards with over 100 million shipments projected in 2018, representing 38% of the total TV market, says David Tett, research analyst at Futuresource Consulting, in a statement. "An indication that 4K is quickly becoming mainstream was the availability of many sets at discounted prices during last month's Black Friday."
- read this Futuresource Consulting story
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