Driven by the technology's proliferation across devices beyond just televisions, such as smartphones, tablets and personal computers, the global market for 4K/Ultra HD will nearly double in revenue this year to $18.8 billion, according to IHS.
The research firm predicts global sales will reach $52 billion by 2020.
Makers of LCD panels are targeting 40 million 4K displays, which represents about 17 percent of all LCD panel shipments. However, smartphones and OLED TVs will experience the biggest growth in 4K shipments, says IHS, adding that 4K displays for mobile devices are quickly coming down in price.
"Since its market introduction in 2013, TV brands have recognized that 4K is a great way to enhance value, so they have strongly promoted 4K models," said David Hsieh, senior director of display research for IHS. "4K content and broadcasting availability is also on the rise, which is helping more TV buyers recognize the value of this feature.
4K display revenue growth, year over year. (Source: IHS)
- read this IHS press release
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