Driven by downward price pressure, shipments of 4K televisions spiked 500 percent year over year in the third quarter, exceeding an all-time high of 3 million.
The data comes courtesy of research company DisplaySearch, which counts a total of 6.4 million 4K TV shipments through the first three quarters of 2014.
China is the leading consumer of 4K TVs at this point, accounting for 60 percent of shipments, DisplaySearch says.
Among manufacturers, Samsung was the leader in 4K shipments for the third quarter, accounting for 36 percent, followed by LG Electronics (15 percent), Hisense (10 percent), Sony (9 percent) and Changhong (6 percent).
"With a scarcity of content and streaming options, much of the early success for 4K will rely on education campaigns from brands and price compression that will make it more affordable," Paul Gagnon, director of global TV research for DisplaySearch, said in a statement.
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