A+E rolls out Rovi's new targeted advertising tool

Becoming the latest programmer to try to package its inventory for advertisers with greater insights as to what kind of viewers are watching it, A+E Networks has become the first to deploy Rovi's data-driven, targeted advertising platform, Ad Optimizer.

The programming conglomerate, which backs A&E flagship channels History and Lifetime, will use the platform to try to make more efficient use of its inventory across linear networks.

Ad Optimizer processes viewing data from set-top boxes, as well as research companies like Nielsen and Rentrak, allowing programmers like A+E to package inventory in a more targeted way.

Ad buying shop Horizon Media has already signed on to buy A+E inventory that has been enhanced by Ad Optimizer.  

"Rovi's analytics platform will allow us to offer our advertising customers similar levels of data-driven audience targeting that they've become accustomed to with digital media," said Mel Berning, president, chief revenue officer, A+E Networks," in a statement.

For more:
- read this Rovi Corp. press release
- read this Multichannel News story

Related links:
Rovi acquires set-top startup Fanhattan
Rovi names Arris, Motorola, GI veteran John Burke as COO
Rovi poised to license voice-enabled IPGs with $69M Veveo acquisition

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Comcast is planning new data caps and video service price increases for its subscribers in 2021.

The Apple TV remote is an often reviled peripheral device. Universal Electronics has taken it upon itself to create a different option.