Pay-TV has penetrated 48 percent of all homes globally and will surpass 50 percent penetration, or about 1 billion homes, by 2017.
So says ABI Research, which attributes much of the current growth to emerging markets like Asia. With penetration as high as 80 percent in some North American and European markets, growth in those regions is expected to be slow.
But the Asia-Pacific region's pay-TV market is forecast to expand at a consolidated annual growth rate of 5 percent over the next five years, generating $79.4 billion by 2020. This, of course, holds major relevance to vendors of such things as cable set-top and network access equipment.
Worldwide, the pay-TV market is expected to reach around 1.1 billion subscribers in 2020, while generating around $307.5 billion annually.
As ABI notes, competition from over-the-top and SVOD services will continue to reduce ARPU for pay-TV operators around the world. However, by integrating these services into their portfolios, operators will gain additional revenue and maintain customer loyalty, the firm sad.
- read this ABI Research press release
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