ABI Research: Pay-TV now reaches 48% of households globally

Pay-TV has penetrated 48 percent of all homes globally and will surpass 50 percent penetration, or about 1 billion homes, by 2017.

So says ABI Research, which attributes much of the current growth to emerging markets like Asia. With penetration as high as 80 percent in some North American and European markets, growth in those regions is expected to be slow. 

But the Asia-Pacific region's pay-TV market is forecast to expand at a consolidated annual growth rate of 5 percent over the next five years, generating $79.4 billion by 2020. This, of course, holds major relevance to vendors of such things as cable set-top and network access equipment. 

Worldwide, the pay-TV market is expected to reach around 1.1 billion subscribers in 2020, while generating around $307.5 billion annually.

As ABI notes, competition from over-the-top and SVOD services will continue to reduce ARPU for pay-TV operators around the world. However, by integrating these services into their portfolios, operators will gain additional revenue and maintain customer loyalty, the firm sad. 

For more:
- read this ABI Research press release

Related articles:
ABI: Global 4G data traffic to reach 79% of total data consumption by 2020
North America to contribute 46% in home automation revenue by 2020, says ABI Research
ABI Research to MVPDs: Come with OTT if you want to live

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

Suggested Articles

Amazon Prime Video, ESPN+, NBCUniversal’s Peacock and DAZN are all said to be interested in NFL Sunday Ticket.

Dish Network and Nexstar Media are fighting over terms for a new distribution agreement and it could lead to a massive local channel blackout.

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.