As video availability expands via platforms like TV Everywhere, HBO Go, Netflix (Nasdaq: NFLX), iPlayer and Sky Go, the companies that provide technology for the platforms will grow as well. In fact, the video delivery platform market should double by 2017, according to ABI Research's new "Video Delivery Hardware and Platforms" report.
The video delivery platform market, which includes online video platforms (OVPs), managed video platforms (MVPs), content management systems (CMSs) and content delivery networks (CDNs) should reach $2.1 billion in worldwide revenues in 2012. And that number should hit $4 billion in five years, the research firm said.
ABI credited Akamai with having a "commanding lead" among video delivery platform providers, with $475 million in 2011 revenues. KIT Digital, which suffered through "serious growing pains in early 2012," is the market leader for content management systems, at nearly $175 million in 2011. And Brightcove is the MVP market leader with $91 million in 2011 revenues, the researchers reported.
While many companies claim the same video delivery competencies, each offers a unique piece of the overall solution, said Sam Rosen, ABI's practice director of TV and video, in a news release.
"Smaller content owners and those wanting social media integration and simple platforms lean to online video platforms. Managed video platforms are helpful for operators that don't have the technical expertise to deliver a video service and want a turnkey solution. Content management systems are attractive to the largest operators with diverse assets and a desire to manage all their video centrally," Rosen said. "Finally, content delivery networks handle the logistics of video delivery for nearly all the players."
For more:
- see this news release
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