Ad blitz planned in IPTV franchise battle

Trade associations USTA and NCTA, representing U.S. telcos and cablecos, respectively, are planning to bring their video-franchising battle to the public via print and TV ads, with part of the message being whether the U.S. Congress should change laws to bypass local franchise authorities with state or federal programs. USTA's ad series, called TV Freedom, will send out a clear message that the nation's telcos are ready to provide video to homes "as soon as Congress updates our telecom laws." While the NCTA's media message, Cable: A Great American Success Story, claims the cable industry has "played by the rules" and questions telcos' attempts to end local cable franchising and replace it with statewide franchises to enter the video business at a quick pace.

For more on this:
- read TelecomWeb's article

Suggested Articles

Thanks largely to a drastic video subscriber drop off at AT&T, traditional pay TV providers lost close to 2 million subscribers combined in Q3.

Pluto TV says it now has approximately 20 million monthly active users.

As cord cutting trends accelerate and new SVOD giants like Disney+ take their first steps in the world, one analyst is ready to proclaim live TV dead.