Advertising fuels Google's 'better-than-expected' quarterly performance

Is there anything Google (Nasdaq: GOOG) can't do? The search engine has managed to take a childish name and make it ubiquitous as a verb and a noun; it's pushed its way into television with Google TV; its engineers are even riding around in a driverless car. Now, the company's third quarter earnings indicate that even as others flounder in the advertising space, Google is making a go of it.

Google's quarterly net income climbed from $1.64 billion to $2.17 billion and revenue shot up to $7.29 billion from $5.94 billion. The results were fueled by an advertising spurt that, while small percentage-wise, was huge otherwise.

The search giant said that non-text ads with images and video on its YouTube and other Google-fueled site will top more than $2.5 billion in the coming year; mobile ads will contribute another $1 billion. "If you're an advertiser, you can do display, mobile and search with Google," said Susan Wojcicki, vice president of product management during an analysts call.

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