Microsoft and BigBand Networks both recently announced solutions to enable service providers to support targeted advertising for IPTV offerings, and now, Alcatel-Lucent has announced a new system looking to do the same. Though targeted advertising has gotten a bad rap from the controversy related to the NebuAd platform and others, it remains very important to service providers' future revenue prospects.
Newer concepts for enabling targeted advertising are focused more on aggregating general information on demographics an anonymous usage profiles of customers who have opted in to such programs, rather than specific personal information on users who haven't been given a choice in the matter. Alcatel-Lucent's solution is based on a new blade element for its 7450 Ethernet services switch.
- see this story at Telephony
Microsoft recently made strides toward targeted advertising
BigBand announced its new system earlier this month